Title: There is no second

Client: Unilever

Agency: Kolle Rebbe

Director: DVEIN

Production Co: Tempo Media

Year: 2024

Tags: VFX, Comercial, Production, TV/Film

CREDITS

 

MERCURIAL 25TH ANNIVERSARY BY NIKE Senior Creative Director: Jordi Pont Producer: Eliot Chassagne Creative Director: Christian Lopez Senior Creative: Kevin Rosmanitz

 

CREATIVE IDEA BY MOX Creative Director: Conor Cronin Creative Director: Matt Bolton Co-founder MOX: Xander Pietrovito Project Director: Mike Anderson

 

DIRECTED AND PRODUCED BY MELT Director: Albert Sala Head of Production: Olaia Casal VFX Producer: Anna Gispert DOP: Martí Herrera Photographers: Raul Ruz, Gerai Mena Service Production BCN and Paris: Primo Producer: Julia Estruga Service Production Paris: Iconoclast & Altabrea

 

VFX BY MELT Editor: Martí Blanché Colourist: Dani Granado VFX supervisor: Carlos Navarro Lead FX Artist: Pipe Camara FX Artists: Marco Rossi, Taio Prince, Marco Melantonio Compositing Artists: Gabriel Garrido, Roberto Garcia Online Artist: Albert Garcia Sound designer: Aimar Molero

Glassworks Barcelona has teamed up with Nike and MOX to create a bold global campaign for the iconic Nike Mercurial football boots on their 25th anniversary. The campaign, featuring Kylian Mbappé and directed by Glassworks Director Albert Sala, marks a significant milestone for the VFX company, reaffirming its position as an innovative creative studio with a distinctive production style.

 

Preceded by a teaser in which Mbappé releases a flock of football boots into the bustling city, the documentary-style campaign includes a main 30-second film that follows the flock as it soars through the sky, mimicking the whirling, ever-changing patterns of bird murmurations. This breathtaking CGI spectacle is the centrepiece of the film. As the soundscape blends hectic city noise, fluttering flying shoes and football sounds, the film gains the punch and immediacy of a documentary. Shot almost entirely on a domestic MiniDV except for the fully rendered CGI shots, the film's urban filming style captures the essence of the campaign; taking the slogan 'Fast is in the Air' to the next level.

 

Albert Sala, Director at Glassworks: "Working hand-in-hand with the creative directors from Nike and MOX was a fantastic experience. Their trust and creative freedom allowed us to achieve an inspiring collaboration and above all, we really enjoyed the process.”

 

The campaign marks a pivotal moment for Glassworks Barcelona, not only showcasing their trademark VFX, but also expanding their creative ambitions to include directing and producing exceptional and unconventional live-action projects. Olaia Casal, Glassworks' Head of Production in Barcelona, concludes: "There was an uncommonly fluid choreography between Nike, MOX and Glassworks. All teams joined forces in the kitchen, mixing spices and flavours to give that little extra something to this wild, streetstyle campaign. The bar's set high as we hit the next adventure!”

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